Align Technologies, Inc. (NASDAQ: ALGN), a main world-wide medical unit company that patterns, manufactures, and sells the Invisalign system of apparent aligners, iTero intraoral scanners, and exocad CAD/CAM software package for electronic orthodontics and restorative dentistry, right now declared the “Better Way” new promotion campaign for the Invisalign brand name featuring the “Invis is for Kids” tagline and hashtag.
The “Much better Way” marketing campaign, released nowadays throughout the United States and Canada, will notify mother and father that there is a new and better option for growing a child’s slender palate that is secure, clinically successful, and with no the ache and anxiety of classic appliances. The built-in marketing campaign will incorporate qualified messages and resources for individuals and for physicians to drive consciousness of early orthodontic intervention and that “Invis is for Young ones.”
“As aspect of our ‘Invis is for Children’ tactic to increase the orthodontic expertise for youngsters, we are fired up to launch the ‘Greater Way’ built-in shopper marketing campaign to generate awareness of how the Invisalign Palatal Expander Procedure is a sport-changer for growing a child’s narrow palate,” mentioned Kamal Bhandal, Align Technologies vice president, world brand and purchaser knowledge. “By sharing genuine encounters from moms and dads whose little ones have been treated by the Invisalign Palatal Expander Procedure, as perfectly as the to start with-hand activities of sufferers and their health professionals, our intention is to describe the added benefits of the Invisalign Palatal Expander Technique as the solution of option for palatal enlargement, by means of experienced internet marketing content for doctors’ places of work and digital media written content to get to moms across social media, Television set, e-mail, and digital.”
The Invisalign Palatal Expander Process is a modern and progressive direct 3D printed unit based on proprietary and patented technologies.
Invisalign Palatal Expanders are meant for use in swift expansion and subsequent holding of skeletal and/or dental narrow maxilla (higher jaw) with key, combined, or long-lasting dentition all through procedure of people. Blended with Invisalign First aligners, Invisalign Palatal Expanders present medical doctors with a complete early intervention treatment alternative for Section 1 cure, an early interceptive orthodontic cure for younger sufferers. Phase 1 treatment method is historically performed via arch expanders or partial metallic braces, prior to all lasting enamel have erupted—typically at ages 6 by 10.
The “Much better Way” campaign introduced on April 8 across the United States and Canada as a result of videos on main electronic platforms, a landing page, in-workplace centered mum or dad collateral, and a focused “Mom Influencers” social media marketing campaign.
Essential “Better Way” purchaser messages for the Invisalign Palatal Expander Procedure contain:
- Say goodbye to everyday screw-turning: Just about every set of expanders is custom-fit to your child’s mouth and 3D-printed for a modern layout, and a more snug1 and fewer anxiousness-inducing expertise1—for your kid and for you.
- Clinically verified to be safe and powerful.2 The era of conventional expanders is in excess of. The Invisalign Palatal Expander Procedure is the only Fda-cleared, removable palatal expander which is just as helpful as regular mounted expanders.2
- Removable for much better oral hygiene.3 With no metallic or wires in the way, your youngster can effortlessly pop out the Invisalign Palatal Expander to brush and floss as usual.
- Based on the study in August 2023 in CAN of 10 Invisalign-educated orthodontists who participated in the Invisalign Palatal Expander Procedure Technical Style and design Assessment and have addressed at least 1 affected person ages 6-11 several years with IPE. Facts on file at Align Engineering, as of Oct 30, 2023.
- Based mostly on details from a multi-web page US IDE scientific analyze (n=29 topics, ages 7-10 many years) of expansion procedure with Invisalign® Palatal Expanders. Data on file at Align Engineering, as of September 5, 2023.
- Details on file at Align Technological know-how, as of September 5, 2023.
About the Invisalign Palatal Expander Technique
The Invisalign Palatal Expander Process is a modern-day, revolutionary, direct 3D-printed orthodontic appliance intended centered on proprietary and patented know-how. The Invisalign Palatal Expander Procedure is indicated for the orthodontic remedy of malocclusion. The program is employed for the swift expansion and subsequent holding of skeletal and/or dental slender maxilla (upper jaw, dental arch, and enamel, palate) with major, blended, or lasting dentition during orthodontic or orthopedic treatment method in youngsters or adolescents. In older people, it is to be utilized in conjunction with operation or other interventions when essential. Gadgets are 3D printed and created primarily based on digital scan info from commercially offered iTero® intraoral scanners supplied by Align Technological innovation, Ltd. The gadgets are removable and far more hygienic than common appliances manufactured to custom made in good shape just about every patient’s anatomy for optimum consolation and aesthetics, expanders match easily in the patient’s mouth and are changed each day (no screw essential).
The Process includes Invisalign Palatal Expanders (lively expansion, each and every stage comes with a programmed enlargement of up to .25mm/stage, adjusted daily or as for every doctor’s discretion) and Invisalign Palatal Holders (copies of the previous stage of the enlargement period created to keep the maxilla article-active enlargement and transformed each 2-4 weeks as directed by the dealing with health practitioner), Invisalign Attachment Templates, and proprietary 3D condition generation software program.
About Align Technological innovation, Inc.
Align Engineering patterns and manufactures the Invisalign® program, the most state-of-the-art crystal clear aligner program in the world, iTero intraoral scanners and services, and exocad CAD/CAM software program. These technology setting up blocks allow enhanced digital orthodontic and restorative workflows to increase individual results and practice efficiencies for about 256 thousand medical professional shoppers and are essential to accessing Align’s 600 million customer marketplace chance throughout the world.
In excess of the previous 27 several years, Align has aided physicians deal with somewhere around 17 million people with the Invisalign process and is driving the evolution in digital dentistry by means of the Align Digital Platform, our built-in suite of distinctive, proprietary systems and services delivered as a seamless, conclude-to-conclude solution for people and buyers, orthodontists, and GP dentists, and lab/partners. Visit www.aligntech.com for far more details.
For supplemental details about the Invisalign method or to locate an Invisalign physician in your place, be sure to stop by www.invisalign.com. For additional info about the iTero digital scanning procedure, please stop by www.itero.com. For extra details about exocad dental CAD/CAM choices and a listing of exocad reseller associates, remember to take a look at www.exocad.com.